Simulated Test Marketing | Simulated In-Store Test Marketing | Concept Screening & Testing
The MSI Virtual Shopping System is a Flexible Testing Technique in the Simulated Retail Environment with a Proven Track Record for Accuracy.
The central goal of the MSI System is to enable package goods manufacturers to simulate in-store, at-the-shelf tests nationally, more quickly and less expensively than full scale in-market tests, or regional roll-outs.
Keywords: marketing, test marketing, package goods marketing, Simulated Test Marketing, Simulated In-Store Test Marketing, Concept Screening, Concept Testing,
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